Custom Lettering, Branding & Packaging
The purpose of this project was to create a brand identity and packaging suite for a luxury lingerie brand.
The goal for this project was to use a traditional calligraphic style and process to in turn create a modern personality for the brand image.
My design process for this brand started by experimenting with different calligraphic tools and techniques. This experimentation lead to a beautiful but deadly femme fatale script worthy of luxury lingerie.
The approach I used to design the layout of the gift boxes and bag was maintaining an elegant balance of minimalist simplicity to extravagant flourishes.